Purpose is absolutely core to any business or organisation. As a member-based organisation, purpose is at the forefront of our everyday thinking. Our purpose defines what we do, how we do it and is the passion that drives us all to grow our region, support our members and promote resilience. 

Our Purpose:

“Create and develop opportunities, advocate and support a platform for sustainable trade, at all levels of commerce and industry within the Mid West.”

Discover more about our direction below.


We will each hold ourselves accountable for the delivery of our Purpose, Mission & Values at all times. We will actively address problems and opportunities as we encounter them. 


Pursue collaboration opportunities; knowledge and networks to attain outcomes of benefit for our members, the region and the MWCCI. 


Inspiring success through continual pursuit and demonstration of high standards across our communications, relationships and services. 


We will conduct all our business with honesty and in compliance with all laws, rules and regulations. We will promote ethical conduct in all our transactions. We will value the safety of all individuals. 


We will facilitate sustainable growth and progress of the MWCCI, our members and the region by promoting and providing education, long-term planning and monitoring; and informed decision making.

2020 is a year of challenge for everyone in the business community.  Learn about our plan for this year and beyond.